Alimrose is the designer name in the children’s gift market. We are an Australian family business that has been creating joyful gifts for more than 30 years. We pride ourselves on continually creating gorgeous designs & providing great service.

In 1997 the company changed its trading name from Native Bush Babies to Alimrose (which represents a combination of favourite family names and at the same time accommodated a broader range & style of children’s gifts). Since then, Alimrose has gone from strength to strength and is sold in over 800 stores worldwide.